Microsoft Corp. MSFT -0.66% unveiled a reinvented Xbox videogame console Tuesday, demonstrating an advanced motion and voice-control system and new television functions as it tries to thrust the machine back into the spotlight amid changing consumer habits.微软公司(Microsoft Corp.)周二公布了全新的Xbox视频游戏机，展出了其先进设备的体感和声控系统以及新的电视节目播出功能。在消费者市场需求大大变化之际，该公司于是以希望使这款设备新的沦为注目焦点。The Redmond, Wash., software giant said its new device, dubbed Xbox One, was designed to take advantage of new technologies to offer customers ways to play games while responding to trends such as the popularity of smartphones and tablets.这家坐落于华盛顿州雷德蒙德(Redmond)的软件巨头说道，这款取名为Xbox One的新设备目的利用新技术为消费者获取一些新的游戏方式，以号召目前的一些趋势，比如智能手机和平板电脑的风行。

Microsoft also integrated technology from its Skype video chatting subsidiary into Xbox One, allowing customers to interact with friends using a more refined version of the Kinect motion and speech sensor. Xbox One also can play and control live television streaming from a cable or satellite set-top box.微软公司还将旗下Skype视频聊天软件的技术统合入了Xbox One，使用户需要与朋友对话。Xbox One还享有更为精美的Kinect动作和声音传感器，并且能播出和掌控来自有线电视和卫星机顶盒的视频节目。The device represents Microsofts answer to a living room that has become too complex, too fragmented and too slow, with features that integrate control of multiple electronics, said Don Mattrick, president of Microsofts interactive entertainment business.微软公司对话娱乐部门总裁马特里克(Don Mattrick)说道，这款设备是微软公司对“一个显得过于简单、过于集中和太陈旧的起居室”的解决方案，其功能统合了对多种电子设备的操纵。

Microsoft said the device will be released later this year, but didnt specify when or how much it will cost. The companys previous device, the Xbox 360, was priced starting at $299 when it launched in 2005.微软公司说道，这款设备将于今年晚些时候发售，但是没透漏发售的明确时间或产品价格。该公司之前的设备Xbox 360于2005年发售时的起价为299美元。The Xbox remains key to Microsofts efforts to penetrate consumers homes, as many of its other consumer-oriented products─such as Windows Phone─have stumbled. But the console hasnt had a refresh in eight years and arrives as mobile devices such as Apple Inc.s AAPL -0.74% iPhone have become go-to machines for a new swath of casual games that are either free or cost a few dollars.Xbox依然是微软公司入渗入入消费者家庭的行动的关键所在，因为该公司目前为止发售的许多以消费者为导向的产品未获得成功，比如Windows Phone。

但是这款游戏机八年来仍然没改版，与此同时，人们早已习惯了用苹果(Apple Inc.)的iPhone来玩游戏大量免费或是只花费几美元的小游戏。Those factors combined with the videogame industrys cycles─where sales taper off before a new game console is released─have hurt sales of new games, consoles and accessories. According to market researcher NPD Group, packaged game sales fell 25% to $495.2 million in April from $657.5 million a year earlier. Console hardware sales dropped 42% to $109.5 million.这些因素再加视频游戏行业的周期因素（新的游戏机公布之前销售弱化）巩固了新的游戏、游戏机和配件的销售。市场研究机构NPD Group的数据表明，今年4月份，包游戏的销售额同比上升了25%，至4.952亿美元，上年同期销售额为6.575亿美元。

游戏机硬件的销售额上升了42%，至1.095亿美元。The Xbox, which sits at the center of Microsofts entertainment and devices division, has also seen declining sales as it has aged. While the last Xbox has been the top selling console in the U.S. for 21 consecutive months, profits at Microsofts entertainment and devices division plunged 71% in fiscal 2012 to $364 million, below what it was in 2010.Xbox是微软公司娱乐和设备部门业务的核心，由于这款设备早已发售了很长时间，其销售也在大大上升。尽管上一款Xbox的销量曾倒数21个月在美国维持领先，微软公司娱乐和设备部门2012财年的利润暴跌了71%，至3.64亿美元，还不及2010年的水平。

Game console makers are responding to the changing consumer landscape by including new technologies in their devices. Nintendo Co. 7974.OK +2.97% melded a touch screen into the controller for its Wii U console, which was released last November. Sony Corp. 6758.TO +0.05% in February showed a touch-sensor built into a redesigned controller for its PlayStation 4 console, due out later this year.游戏机制造商于是以通过将新技术划入其设备来应付消费者情况大大变化的现实。任天堂公司(Nintendo Co.)在Wii U游戏机的掌控手柄中融合了触摸屏，这款游戏机于去年11月公布。

索尼公司(Sony Corp.)今年2月向外界展出了其PlayStation 4游戏机经过新的设计的掌控手柄中内置的触碰传感器。索尼将于今年晚些时候发售这款游戏机。Aside from additional horsepower to make better looking games, Xbox One includes the ability to watch TV on one part of a screen while looking at other information, such as a fantasy football league scores or a Skype video chat, on another.除了花大力气制作外观更为可爱的游戏外，Xbox One还容许用户分屏，在观看电视的同时网页其它信息，比如梦幻足球联赛(fantasy football league)的成绩或展开Skype视频聊天。

Under the hood, the new Xbox is powered by Advanced Micro Devices Inc. AMD -1.95% chips, in a shift away from chips based on International Business Machines Corp. IBM +0.51% designs. The change makes the new Xbox more similar to Sonys upcoming PlayStation, making it easier to develop games for both companies devices.炫酷的外表下，新的Xbox退出了基于国际商业机器公司(IBM)设计的芯片，转而使用高级微设备公司(AMD)的芯片。这一改变令其新的Xbox更加类似于索尼将要发售的PlayStation，也减少了业界为这两种游戏机研发游戏的可玩性。But the two devices are also different in that Sony plans to offer a way for its advanced data centers to stream game images and button presses over the Internet to its PlayStation, allowing customers to play potentially any game instantly with a Web connection. That includes older games, which otherwise cant play on the new device. Microsoft didnt unveil that technology for Xbox One.但这两种游戏机也不存在有所不同。

索尼计划令其其先进设备数据中心技术一显身手。该数据中心可以流媒体格式通过互联网将游戏图像和虚拟世界按键传输到PlayStation游戏机上，这样用户在有网络连接的情况下基本可以玩游戏任何游戏，其中还包括杨家游戏。如果没这项技术，新的设备无法玩游戏杨家游戏。从微软公司此次公布的情况看，Xbox One没配有这项技术。

Microsoft put more horsepower behind the technology it does offer, however. The Kinect motion sensor, which debuted three years ago, was revamped and can now better hear gamers speak at the device and more accurately understand their movements, for instance.但微软公司在此次发售的技术上显然下足了力气。三年前首次亮相的Kinect运动传感器获得了改良，现在可以更加明晰地听见玩家对该设备说道的话，更加精确地辨识玩家的动作。

Microsoft is also investing in new games for the device. The software company said it would release 15 titles from its own studios during the Xbox Ones first year on the market.微软公司还为Xbox One投资开发新游戏。微软公司回应，在Xbox One上市第一年期间，其自己的工作室将发售15款新游戏。The company said it is developing a television show based on its popular Halo space-war game series with director Steven Spielberg. Nancy Tellem, head of Microsofts television studio efforts, said the effort is the beginning of Microsofts efforts to apply its Xbox technology to the way television works.微软公司回应，它正在和编剧斯皮尔伯格(Steven Spielberg)研发一个基于其甚广热门的《光环》(Halo)系列太空战游戏制作的电视节目。微软公司负责管理电视制作的泰勒姆(Nancy Tellem)说道，此举是微软公司将其Xbox技术应用于到电视制作领域的开端。

Until now, television was a one-way street for the viewer, she said. Thats about to change.她说道，到目前为止，对观众来说看电视是一种单向交流。这种情况就要再次发生转变了。

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